7 Reasons To Choose Me To Market Your Theatre or Small Business

1. I am experienced

I’ve worked for many years in marketing, particularly arts and entertainment. I’ve managed marketing departments at The Mayflower Theatre in Southampton and Theatre Royal Winchester. I’ve run small businesses, from an online shop to my own marketing consultancy. What this means for you is that I can take a overview of your marketing, from website to print, from social media to PR. I can ensure that it delivers in a co-ordinated synergetic way that will actually generate sales within a tight budget.

2. I understand small business and theatre

I can help grow your small business. I’ve grown my own small businesses. You create a brand image whether by design or default. Better to take charge of your own destiny. I can give you my years of marketing experience tailored to the resources of your small business or theatre company.

3. I can work on a tight budget

When you work in for theatres, it becomes second nature to get big results on small budgets.

You’re presented with so many marketing opportunities that it’s easy to run up big bills. Many marketers do a lot of unnecessary work to justify their time and high fees. Avoid all that. I know from my own experience that a small number of key actions can transform a business. Sometimes an hour or two is all that is needed to boost your website ranking to the Google first page or get your name in the local paper or double your customer enquiries.

A straightforward marketing consultation can cost as little as £200 and set you on the road to achieving your aims. A website (like hampshireworkspace.co.uk) including content and search engine optimisation can cost under £2000. If you simply need a web presence, I can provide you with a simple but effective website for less than £1000.

4. I have a great track record

Marketing is about choosing the right customer for the right product and then putting the message across to them in the most effective way. That’s how I sold millions of tickets for The Mayflower Theatre and saw it turn from a failure to the most successful presenting theatre in the UK.  In my last full year marketing Theatre Royal Winchester, sales were up 25%. I’ve learned a lot about marketing over the years and continue to learn every day, especially since the media are constantly changing. At TRW, I learned a lot about marketing mid-scale touring shows. I love to share what I know and you’ll find a number of pages on this website each with seven tips on how to improve aspects of your marketing and they won’t cost you a penny.

5. I use the best experts at the best prices

I draw on the expertise of freelancers. I know no-one better at negotiating best value from suppliers than my business and marital partner Julia who was Marketing Manager of The Mayflower Theatre in Southampton. She also has a great eye for what works visually. Two others are my favourite designer Steve Crouch and graphic artist Paul Bateman. It’s a way of getting the best results for you without paying towards a large staff or big offices.

My own expertise is in writing- brochure copy, mainsheets, e-shots, press releases, Tweets. Writing advertising copy is an art. The great copywriter Drayton Bird said: “How can you make more money without investing more money? Run good copy instead of bad copy. They both cost the same.” You can do fantastic targeting through exactly the right media but if your message is poorly written, you’ve wasted a lot of money. Paying me to write a press release or provide the content for your website is money well spent.

6. I like to cut costs

Beware! Some marketing people will try to get you to advertise because they make money on commission. Some will try to persuade you to have a new website, because they have designers on the payroll. Some will design a website that only they can maintain- for a handsome retainer. Some will make getting a prominent position on search engines seem like a black art so they can charge you a lot of money. I look at every aspect of your marketing. I see how the various elements can best work together, by which I mean most effectively for the least cost.

At Theatre Royal Winchester, sales went up 25% while marketing costs went down over 10%.

7. I love the challenge of marketing theatre and small business

If you run a small business, retail or arts organisation and would like to consult me on any aspect of your marketing or think I might be able to carry out some work for you, I’d love to hear from you. Please call Seven Experience on 07946 981733 or email paullewis@sevenexperience.co.uk.

I support the arts so if you are involved in subsidised theatre, I will happily do free (yes, free) critiques of your brochure, website or mailshots. I love experiencing the arts, talking about the arts and persuading people to attend the arts. If you feel the same, please call me for a chat.

*I got the nickname Paul ‘Seven’ Lewis because I keep all my advice to seven memorable points. Research has shown that seven messages are the maximum most people can take in so

You can find Paul Seven Lewis on Google+ LinkedIn and blogging for the Daily Echo and Hampshire Workspace.

Summary
Article Name
Marketing Service For Small Businesses and Theatres
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Marketing tips from Paul Seven Lewis on writing mailshots and press releases, designing websites and brochures, website content and SEO, and using social media
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