7 Secrets of a Successful Website
There are literally hundreds of ways in which you can make ensure your website is an effective marketing tool. However, for a beginner, these are the essentials.
Put keywords (the words people use when they search for a site like yours) into the Page Title (the line that appears on the strip at the top of your browser), headlines, alt text for images and anchor text for links (don’t just put ‘click here’). Keywords should be repeated about six times in the body text but shouldn’t make up more than about 5% of total content. (How you decide on the Keywords is another story.) Meta tags (title and description information in the code) are important to search engines and are what often appear in results- make them different on each page.
Persuade other relevant, quality sites to link to yours or create links by contributing to news and special interest sites. Linking your pages internally also helps. Because of the abuse of links, Google is turning to social media as a guide to popularity, so get on Twitter, YouTube and Google+ and try to produce content that will be liked, re-Tweeted, and re-posted.
Google wants to know what your site is about and whether it’s a serious business so it likes regular updates and these days it wants your website to be responsive (adapt) to mobile phones.
There’s a theme here. Design for your visitor not yourself and Keep It Simple.
If you use a designer and they haven’t done these basic things, get them to make the changes now. Then get a new designer.
Here are two examples of low budget websites we designed-
I’m happy to do a free analysis of your website and offer a few easy to implement improvements. Call me on 07946 981733 or email firstname.lastname@example.org
This article was written by Paul Lewis, owner of the marketing consultancy Seven Experience and former Head of Marketing and Operations at The Mayflower Theatre. You can connect with him on Google+ and LinkedIn.