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/Paul Lewis

About Paul Lewis

After a short stint as a journalist, I have spent most of my working life in marketing and retailing. I love theatre and have been lucky enough to work in theatre marketing for many years. I provide small businesses and arts organisations with holistic marketing at an economic price through my company Seven Experience Ltd

Who’s Afraid Of Virginia Woolf- The Perfect Wedding Anniversary Gift

You might think it odd that my wife and I celebrated our wedding anniversary by seeing a play about a marriage breakdown. If you knew us, you’d know that one of the reasons our relationship has lasted over 20 years is that we love theatre. We have shared many wonderful experiences that provide the cement of […]

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By |April 25th, 2017|Theatre|0 Comments

Lots of laughs as Travesties and Mr Darcy both mash up literary greats

Two plays in the same week featured a mash-up of authors’ works.

LipService’s Mr Darcy Loses The Plot at Theatre Royal Winchester found Austen’s hero leaving Pride And Prejudice to blunder into Daphne du Maurier’s Rebecca, Mrs Gaskell’s Mary Barton and even Beatrix Potter. It was very funny, not least because Austen’s creation has become a staple in subsequent literature, the dark silent hero with […]

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By |March 30th, 2017|Theatre|0 Comments

Print versus Digital- It’s All In The Mind

If you’d asked us ten years ago, we marketing folk would probably have said that our season brochures and postal mailshots were on their way out. More and more people were getting digitally connected, websites were well established and getting faster, emails were all but ubiquitous. We couldn’t be blamed for thinking our print would […]

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By |March 7th, 2017|Advertising, Brochure Design, Marketing, Theatre|0 Comments

What’s more important- Length or Quality?

Should you tell them the length or let them find out? The theory of not saying anything is that by the time they find out how short it is, they’re committed and they’re going to enjoy the experience so much, they won’t mind.

I would like to think that all that matters is the quality but […]

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By |March 3rd, 2017|Marketing, Theatre|0 Comments

Review: Amadeus at National Theatre- Bold & Ambitious

Nature abhors a vacuum. Faced with the big space of the Olivier and Lyttleton auditoria, National Theatre designers feel the need to fill them with sets that dominate and slow down the plays. That’s why I haven’t enjoyed my last few visits to the National Theatre’s big auditoria. The Threepenny Opera was well acted and […]

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By |February 21st, 2017|Theatre|0 Comments

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