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About Paul Lewis

After a short stint as a journalist, I have spent most of my working life in marketing and retailing. I love theatre and have been lucky enough to work in theatre marketing for many years. I provide small businesses and arts organisations with holistic marketing at an economic price through my company Seven Experience Ltd

Print versus Digital- It’s All In The Mind

If you’d asked us ten years ago, we marketing folk would probably have said that our season brochures and postal mailshots were on their way out. More and more people were getting digitally connected, websites were well established and getting faster, emails were all but ubiquitous. We couldn’t be blamed for thinking our print would […]

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By |March 7th, 2017|Advertising, Brochure Design, Marketing, Theatre|0 Comments

What’s more important- Length or Quality?

Should you tell them the length or let them find out? The theory of not saying anything is that by the time they find out how short it is, they’re committed and they’re going to enjoy the experience so much, they won’t mind.

I would like to think that all that matters is the quality but […]

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By |March 3rd, 2017|Marketing, Theatre|0 Comments

Review: Amadeus at National Theatre- Bold & Ambitious

Nature abhors a vacuum. Faced with the big space of the Olivier and Lyttleton auditoria, National Theatre designers feel the need to fill them with sets that dominate and slow down the plays. That’s why I haven’t enjoyed my last few visits to the National Theatre’s big auditoria. The Threepenny Opera was well acted and […]

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By |February 21st, 2017|Theatre|0 Comments

La La? Nah Nah!

I love musicals so why didn’t I love La La Land?

Let me explain why I think musicals are one of the finest art forms. I love the way the story is enhanced and advanced through song and dance. Music and movement bypass the brain and go straight to the heart. They can give you a […]

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By |January 26th, 2017|Theatre, Uncategorized|0 Comments

You Say You Want A Revolution?

It was the seventies by the time I got to London to join the sixties revolution, so it was the pretty much over. As a teenager, I had followed it enthusiastically from the sidelines.

I remember the excitement of The Beatles broadcasting All You Need Is Love live to the world, the thrill of student revolts […]

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By |January 23rd, 2017|Uncategorized|0 Comments

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