If you’d asked us ten years ago, we marketing folk would probably have said that our season brochures and postal mailshots were on their way out. More and more people were getting digitally connected, websites were well established and getting faster, emails were all but ubiquitous. We couldn’t be blamed for thinking our print would […]
Back in 1988, when I joined the new marketing team at The Mayflower Theatre, just about the first thing we did was redesign the season brochure. (It’s something new people like to do.) We hired a top local designer. Everyone thought it was beautiful. I thought it was beautiful. It was beautiful.
But when I look […]
There’s a debate on LinkedIn about the value of printed brochures. The new Chichester Festival Theatre brochure which came through my letterbox this week shows exactly what a good brochure can do.
It’s not that the CFT doesn’t use other media. ‘Friends’ who pay for priority booking and others, like me, on the theatre’s email list […]