Brochure Design

/Brochure Design

Print versus Digital- It’s All In The Mind

If you’d asked us ten years ago, we marketing folk would probably have said that our season brochures and postal mailshots were on their way out. More and more people were getting digitally connected, websites were well established and getting faster, emails were all but ubiquitous. We couldn’t be blamed for thinking our print would […]

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By |March 7th, 2017|Advertising, Brochure Design, Marketing, Theatre|0 Comments

White Stuff Lives Up To Its Name

To provide a catalogue with nothing but white faces, as White Stuff have done, is offensive to those customers who oppose discrimination and to those who are from ethnic minority backgrounds.
By |December 11th, 2014|Advertising, Brochure Design, Marketing, Retailing, Uncategorized|0 Comments

What Matisse Didn’t Cut Out

The best work is not the first work, as Henri Matisse's constant revision of his cut-outs demonstrates
By |July 15th, 2014|Brochure Design, Copywriting, Marketing|0 Comments

A Catalogue of Ills

Back in 1988, when I joined the new marketing team at The Mayflower Theatre, just about the first thing we did was redesign the season brochure. (It’s something new people like to do.) We hired a top local designer. Everyone thought it was beautiful. I thought it was beautiful. It was beautiful.

But when I look […]

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By |September 18th, 2013|Brochure Design, Marketing, Small Business, Theatre|0 Comments

The New Chichester Theatre Brochure Analysed

There’s a debate on LinkedIn about the value of printed brochures. The new Chichester Festival Theatre brochure which came through my letterbox this week shows exactly what a good brochure can do.

It’s not that the CFT doesn’t use other media. ‘Friends’ who pay for priority booking and others, like me, on the theatre’s email list […]

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By |March 19th, 2013|Brochure Design, Marketing, Theatre|0 Comments

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