So, is it sexist to describe someone’s photo on a business website as ‘stunning’? That was what barrister Charlotte Proudman thought when solicitor Alexander Carter-Silk made the comment to her on LinkedIn.
Before addressing that question, I should straightaway say that whatever one’s view, it’s wrong to send her abusive and offensive messages and a prominent […]
With Mad Men back on our screens, let’s look back at TV’s greatest drama and see what gems of wisdom we can apply to our own marketing.
Mad Men tells the story of some New York advertising people and their partners in the 1960s. Their business is a success but their personal lives are disastrous. Top […]
Neither of the two finalists in The Apprentice would have attracted business investment in the real world. Here’s what investors with £250,000 really look for in a start up.
1. You need a unique product- not just unique in the sense of filling a gap in the market but also something that others will not be […]