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Buying Online- Who’s Doing The Favour?

When your customer buys online, who benefits most, you or them? The question occurred to me after two contrasting experiences I had recently. One was with an arts organisation, the other was a commercial business.

First, the National Portrait Gallery. I read the reviews of the John Singer Sargent exhibition and thought I must see this. […]

By |March 13th, 2015|Commerce, Marketing, Retailing, Small Business|0 Comments

Three Questions To Ask Yourself About Your Pricing

£5.00 or 4.99? £5.00 or 5.00? £5.00 or £7.50 or both? Subtle differeces maybe but they can make a lot of difference to your sales. In her recent post Francesca Nicasio nominates three questions to ask before you set your prices.

The first is whether you should use the old .99 trick. Of course it’s clumsy […]

By |March 25th, 2014|Commerce, Marketing, Small Business, Theatre|0 Comments

What You Want When You Want It

‘You can have any colour as long as it’s black,’ said Henry Ford following his invention of the mass production factory line. These days he would say, ‘You can have whatever colour you want plus an infinite combination of fixtures and fittings.’

The massive change brought about by the digital age has affected all businesses, as […]

By |October 18th, 2013|Commerce, Retailing, Small Business, Theatre|0 Comments

Is Morecambe Wise? A seaside resort reacts to changing times

In Morecambe, private enterprise has not matched the efforts of the local authorities
By |August 29th, 2013|Commerce, Marketing, PR, Retailing|0 Comments