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7 Basic Lessons I’ve Learned About Marketing A Mid-Scale Theatre

I’ve just completed my marketing contract with Theatre Royal Winchester. This is what I’ve learned about marketing a mid-scale theatre.

Previously I have marketed a large scale theatre which is like piloting an ocean liner. The first thing I discovered was that a mid-scale venue is like a dinghy. You’re constantly tossed from wave to wave.

The […]

By |July 10th, 2017|Arts Marketing, Marketing|1 Comment

Print versus Digital- It’s All In The Mind

If you’d asked us ten years ago, we marketing folk would probably have said that our season brochures and postal mailshots were on their way out. More and more people were getting digitally connected, websites were well established and getting faster, emails were all but ubiquitous. We couldn’t be blamed for thinking our print would […]

By |March 7th, 2017|Advertising, Brochure Design, Marketing|0 Comments

What’s more important- Length or Quality? Houdini & Heaven Eyes

Should you tell them the length or let them find out? The theory of not saying anything is that by the time they find out how short it is, they’re committed and they’re going to enjoy the experience so much, they won’t mind.

I would like to think that all that matters is the quality but […]

By |March 3rd, 2017|Marketing, Review, Theatre|0 Comments

Week 2 Of The Apprentice: Lord Sugar Turns Sour

It’s only week two of The Apprentice and already the latest candidates to be Lord Sugar’s partner are irritating the hell out of me, not to mention Lord Sugar. For the first time, there was no winner and he seemed close to firing the lot of them.
By |October 14th, 2016|Business, Marketing|0 Comments

9 Emails You Should Send Potential Donors

Here’s an excellent piece of advice about emailing donors from the Vertical Response website.

To summarise, you start with three emails that don’t ask for money and simply seek to establish a relationship with new members: Welcome, Did You Know, Special Offer.

Next you send three emails asking for donations: Success Story, We Have A Goal, Fundraising […]

By |August 19th, 2015|Arts Marketing, Marketing|0 Comments