If you’d asked us ten years ago, we marketing folk would probably have said that our season brochures and postal mailshots were on their way out. More and more people were getting digitally connected, websites were well established and getting faster, emails were all but ubiquitous. We couldn’t be blamed for thinking our print would […]
Here’s an excellent piece of advice about emailing donors from the Vertical Response website.
To summarise, you start with three emails that don’t ask for money and simply seek to establish a relationship with new members: Welcome, Did You Know, Special Offer.
Next you send three emails asking for donations: Success Story, We Have A Goal, Fundraising […]
Why shouldn’t we price at the maximum your audience will pay? Here’s an extract from Seth Godin’s latest blog, proposing that long term is more important than the short when it comes to pricing:
Thirty years ago, I asked the fabled rock promoter Bill Graham a question that I thought was brilliant, but he owned me […]