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Why You Shouldn’t Charge What People Will Pay

Why shouldn’t we price at the maximum your audience will pay? Here’s an extract from Seth Godin’s latest blog, proposing that long term is more important than the short when it comes to pricing:

Thirty years ago, I asked the fabled rock promoter Bill Graham a question that I thought was brilliant, but he owned me […]

By |June 12th, 2015|Arts Marketing, Marketing, Small Business|0 Comments

It Was The Marketing Wot Won It

“At its absolute simplest, a campaign is simply finding out who will decide the outcome… what are they, what matters to them, and how do you reach them?” Those are the words of the Conservative Party’s election strategist Lynton Crosby.
By |May 11th, 2015|Marketing|0 Comments

Who Are The Arts Tribe and How Can It Make You Money?

In the arts we often confuse those that like what we do with those who support us. It matters because while we need to make sure those who attend our performances or exhibitions attend regularly, it is vital that we identify those who actually want to help us.

The problem is that while supporters will almost […]

By |May 6th, 2015|Arts Marketing, Marketing|0 Comments

The Don Draper Guide To Marketing

With Mad Men back on our screens, let’s look back at TV’s greatest drama and see what gems of wisdom we can apply to our own marketing.

Mad Men tells the story of some New York advertising people and their partners in the 1960s. Their business is a success but their personal lives are disastrous. Top […]

By |April 19th, 2015|Advertising, Business, Marketing|0 Comments

Buying Online- Who’s Doing The Favour?

When your customer buys online, who benefits most, you or them? The question occurred to me after two contrasting experiences I had recently. One was with an arts organisation, the other was a commercial business.

First, the National Portrait Gallery. I read the reviews of the John Singer Sargent exhibition and thought I must see this. […]

By |March 13th, 2015|Commerce, Marketing, Retailing, Small Business|0 Comments