£5.00 or 4.99? £5.00 or 5.00? £5.00 or £7.50 or both? Subtle differeces maybe but they can make a lot of difference to your sales. In her recent post Francesca Nicasio nominates three questions to ask before you set your prices.
The first is whether you should use the old .99 trick. Of course it’s clumsy […]
I wish the National Theatre a very happy 50th birthday. To me, it is what subsidy is all about. It could have been a staid presenter of the classics of the English stage. Instead it has encouraged new writing and the discovery of non-English work. It has been challenging and experimental.
Given the opportunity not to […]