Small Business

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What You Want When You Want It

‘You can have any colour as long as it’s black,’ said Henry Ford following his invention of the mass production factory line. These days he would say, ‘You can have whatever colour you want plus an infinite combination of fixtures and fittings.’

The massive change brought about by the digital age has affected all businesses, as […]

By |October 18th, 2013|Commerce, Retailing, Small Business, Theatre|0 Comments

A Catalogue of Ills

Back in 1988, when I joined the new marketing team at The Mayflower Theatre, just about the first thing we did was redesign the season brochure. (It’s something new people like to do.) We hired a top local designer. Everyone thought it was beautiful. I thought it was beautiful. It was beautiful.

But when I look […]

By |September 18th, 2013|Brochure Design, Marketing, Small Business, Theatre|0 Comments

How Do We Solve A Problem Like Amazon?

Amazon have announced their latest financial results and we‘ve decided to close our Winchester store and concentrate on our online shop. The two are not connected but it’s easy to see from the figures why some people point the finger at Amazon for the success of online retailing and the closure of shops.

In 2012 your […]

By |March 6th, 2013|Retailing, Small Business|0 Comments

Why Social Media May Be A Bad Idea For Your Business

Lots of organisations get involved with social media because they think they ought to but then do it badly and are disappointed at the result.

Part of the problem seems to me to be that social media are ‘free’ and therefore of low value in the eyes of people who are used to spending money on […]

By |January 11th, 2013|Marketing, Small Business|0 Comments

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