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Is Traverse the new Proscenium Arch?

You don’t see a play using a traverse stage for a ages and then two come along at once. But Yerma at the Young Vic and Unfaithful at Found111 reminded just how powerful it can be compared to the usual proscenium arch.

Just to remind you, a traverse stage runs the full width of the auditorium […]

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By |October 17th, 2016|Theatre, Uncategorized|0 Comments

Warning! Kit Harington In Doctor Faustus

‘This production contains themes of an adult nature, scenes of sexual violence, nudity, smoking, haze effects, loud music and bangs, strobe lighting.’ The warning sign about Doctor Faustus at the Duke Of York’s Theatre was possibly the longest I have seen. As far as I can think, only gun shots were missing.

All of us working […]

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By |June 10th, 2016|Theatre|0 Comments

9 Emails You Should Send Potential Donors

Here’s an excellent piece of advice about emailing donors from the Vertical Response website.

To summarise, you start with three emails that don’t ask for money and simply seek to establish a relationship with new members: Welcome, Did You Know, Special Offer.

Next you send three emails asking for donations: Success Story, We Have A Goal, Fundraising […]

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By |August 19th, 2015|Marketing, Theatre|0 Comments

To Boo Or Not To Boo

I think the Royal Opera House had a responsibility to its other patrons who might have been enjoying the performance to put a stop to disruptive behaviour like booing
By |August 3rd, 2015|Theatre|1 Comment

Why You Shouldn’t Charge What People Will Pay

Why shouldn’t we price at the maximum your audience will pay? Here’s an extract from Seth Godin’s latest blog, proposing that long term is more important than the short when it comes to pricing:

Thirty years ago, I asked the fabled rock promoter Bill Graham a question that I thought was brilliant, but he owned me […]

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By |June 12th, 2015|Marketing, Theatre|0 Comments

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