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9 Emails You Should Send Potential Donors

Here’s an excellent piece of advice about emailing donors from the Vertical Response website.

To summarise, you start with three emails that don’t ask for money and simply seek to establish a relationship with new members: Welcome, Did You Know, Special Offer.

Next you send three emails asking for donations: Success Story, We Have A Goal, Fundraising […]

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By |August 19th, 2015|Marketing, Theatre|0 Comments

To Boo Or Not To Boo

I think the Royal Opera House had a responsibility to its other patrons who might have been enjoying the performance to put a stop to disruptive behaviour like booing
By |August 3rd, 2015|Theatre|1 Comment

Why You Shouldn’t Charge What People Will Pay

Why shouldn’t we price at the maximum your audience will pay? Here’s an extract from Seth Godin’s latest blog, proposing that long term is more important than the short when it comes to pricing:

Thirty years ago, I asked the fabled rock promoter Bill Graham a question that I thought was brilliant, but he owned me […]

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By |June 12th, 2015|Marketing, Theatre|0 Comments

Who Are The Arts Tribe and How Can It Make You Money?

In the arts we often confuse those that like what we do with those who support us. It matters because while we need to make sure those who attend our performances or exhibitions attend regularly, it is vital that we identify those who actually want to help us.

The problem is that while supporters will almost […]

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By |May 6th, 2015|Marketing, Theatre|0 Comments

No Such Thing As Bad Publicity?

Who said there’s no such thing as bad publicity? The recent story about The Broadway Hotel in Blackpool which fined a guest £100 for writing a bad review on TripAdvisor suggests otherwise. It’s hard to imagine this particular business turning the sorry tale to their advantage. In fact, their crass approach to bad reviews is […]

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By |November 19th, 2014|Marketing, Theatre|0 Comments

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