What’s The Difference Between Perception and Misperception?

What’s the difference between perception and misperception? Perceptions aren’t about facts. The customer is always right, even when they’re wrong. You will need to change your marketing to stop others perceiving your product in the same way.
By |May 19th, 2014|Marketing, Retailing, Small Business, Uncategorized|0 Comments

Just Because It’s Free Doesn’t Mean It’s Worthless

I was going to write about the rights and wrongs of Waitrose giving away cups of coffee but then I read about one of their free coffees poisoning a customer. It wasn’t the fact that cleaning fluid made its way into the cup, it was how Waitrose dealt with it.

As a company, how you deal […]

By |April 11th, 2014|Business, PR, Retailing, Uncategorized|0 Comments

Amazon: Future Tense

In a previous article, I established that, despite its market domination, Amazon makes little or no profits because the pursuit of low prices has led to very low margins. I asked is there a David out there that can exploit this Goliath‘s weaknesses and what we would lose if we didn‘t have Amazon?

Straightaway we need […]

By |June 8th, 2013|Uncategorized|0 Comments

Service Is Today’s Battlefield

Service is the battlefield for today’s shopkeepers. Customers now expect all us shopkeepers to be Bates to their Lord Grantham. New research by Market Force, reported by the Yorkshire Post,  shows how poor service affects shop sales. 9 out of 10 will leave a shop without buying if they don’t like the service. […]

By |March 8th, 2012|Retailing, Small Business, Uncategorized|0 Comments

Was It Something I Said?

Does ‘www’ stand for World Wild West? Recent events suggest it might. My own experience is that the internet is not as free as we think.

Twitter gained a fabulous amount of publicity because someone used it to post alleged details of some superinjunctions and then the coverage went into the stratosphere […]

By |June 10th, 2011|Uncategorized|0 Comments

Find Paul Lewis on Google+